How to Boost Your Company’s Social Media Presence

How to Boost Your Company’s Social Media Presence:

Social media is a huge part of today’s society. It is how people stay in touch, it is how consumers interact with one another, and it is how businesses engage with customers. Social media is everywhere and having a good social media presence is crucial for your company. Being on social media is how customers are going to find and keep up with your business. Having a good social media presence means engaging with your customers, being active, and keeping your content fresh and up to date. The right social media presence will help grow your business and drive more attention. Here is how to boost your company’s social media presence:

Figure Out Your Audience

Every business has a different audience, and it is important to figure out who your audience is in order to determine which social media platforms to get on. Facebook has a much older demographic, while TikTok and Snapchat appeal more to Gen Z. Think about who is most likely to use your services or products to figure out your audience from there. The content you write and produce should also differ for each audience so you also have to figure out your company’s voice, as well.

Identify Your Goals

Before you actually create any social media platforms, think about what you ultimately want to achieve from them. Do you want to increase engagement? Do you want to sell more of your products? Identifying your goals will help you figure out what social media platforms to use and how to go about creating them.

Use Advertising

Using Advertising To Boost Your Company’s Social Media Image (Representative Image Only)

Advertising is a huge part of social media and a great way to gain more attention for your business. There are many different forms of social media advertising, such as sidebar ads and promoted tweets, so it is important you figure out what will work for your company. For help with advertising, consider using a social media advertising company that will help you reach your goals and maximize your ROI.

Be Relatable

The best brands are the brands that we feel are just like us. Having a relaxed, relatable social media presence is crucial in forming a connection with your customers that goes beyond just a business transaction. The key to being relatable is engaging with your customers, replying to their comments, and creating content that is up to date with recent trends. Use images, GIFs, and overall, just make sure your social media is light-hearted.

Create A Content Calendar

You want to make sure you are posting frequently and staying up to date on your content, and in order to do so, you need to create a calendar. A content calendar will help you stay organized and up to date with what needs to be posted at what time. There are many content calendar websites out there to use where you can manage and schedule Instagram posts. A content calendar will make your life so much easier.

Create An Aesthetic

Social media is all about the visuals. A successful social media platform will be aesthetically pleasing, with a lot of different colors and images. A social media account that looks outdated and bland is going to attract far less followers than an account that is colorful and attractive. Creating an aesthetic for your company can take time, but it will definitely be worth it in the long run. Pinterest is a great site to use to find images and to get inspiration from.

A company without a social media presence is a company that is not going to succeed. It is 2021, having some sort of social media presence is an absolute necessity. Whether you are on Instagram, Facebook, or TikTok, social media is a whole new way to engage with your customers and drive business. These simple tips will help you boost your company’s social media presence and all around increase business.

Also Read: Socially Distant Date Ideas To Keep Your Romance Alive

Author: Sandy John
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Here Is How You Improve If You Have A Very Low Overall Equipment Effectiveness Score

Here Is How You Improve If You Have A Very Low Overall Equipment Effectiveness Score:

Everyone wants their equipment and assets to perform well at a low overall cost. However, we sometimes end up facing several problems related to equipment. No matter how much you work to keep the equipment on track, you never get the best out of them.

There is now a system known as Overall Equipment Effectiveness (OEE). OEE helps to reduce downtime and increase productivity.

What Is OEE?

Overall Equipment Effectiveness (OEE), in general, is a way of determining the efficiency of equipment in an industry. Many globally renowned organizations use this method to measure the performance of equipment and asset and look for ways to improve their efficiency.

The method is quite complicated and without getting the correct data, equipment performance may even decline. This can make the process of increasing your OEE more difficult. The OEE formula is measured based on three major components – Availability, Productivity, and Quality.

• Availability

OEE helps to measure the time some equipment is available or being used to run production. If any equipment remains unused or partially used during the production, it will leave a negative impression on the Availability Score.

• Production

OEE measures how many units a piece of equipment can produce in a period. If the equipment does less production than its potential, the score will be lesser.

• Quality

OEE calculation measures how many produced units have passed the quality inspection out of the total produced units. Many companies use OEE to monitor their production rate. Other than that, this also helps to bring out the full potential of your equipment. 

Several factors can lower the Overall Equipment Effectiveness score such as the operator taking a break, incorrect operation, lack of maintenance, delays in scheduled maintenance, lack of other necessary equipment, power cuts, etc. 

Even though everybody tries to keep their OEE score at 100%, the real score is sometimes disappointing. If you also have a low Overall Equipment Effectiveness (OEE) score, this blog will give you an idea of how you can boost your OEE score.

How To Improve Low Overall Equipment Effectiveness Score?

The process is not going to be that simple. You will need to bring some changes to your manufacturing process. Here is what you need to do:

Understand The Components

As already discussed, the OEE score is based on three components, namely – availability, production, and quality. To improve the OEE score, go through all these components thoroughly, and determine the weak spot.

If your OEE score is low because of less production, you need to find ways to increase it. When you know the reason behind the low score, it becomes much easier to work on them.  

Optimize The OEE Formula

The Overall Equipment Effectiveness formula is not the same for all industries. Some industries mainly focus on customer satisfaction, and their sole purpose is quality over quantity. On the other hand, some industries are determined to produce a maximum number of units, and slight defects in those products are acceptable.

Since their goals are different, they measure OEE scores in different ways. As for your OEE score, first, you need to determine whether your goal is quality or quantity. Only then can you measure the right OEE formula that fits your business.

Prioritize Equipment

Determine the equipment that is more important for your production than others. 

Prioritizing the most important and critical equipment will bring a significant rise in the Overall Equipment Effectiveness score. Any downtime or failure in this piece of equipment can cause a lower OEE score. As a beginner, start with those machines and eventually move to equipment that is not that critical. 

Maintain Preventive Maintenance

Preventive maintenance is the primary thing that everybody speaks about to reduce equipment failure. Well, there is no doubt that preventive maintenance is the pillar of the well-functioning manufacturing industry. 

Predictive maintenance will boost your OEE score significantly. Your equipment and assets will function more efficiently without any sudden failures. 

To do preventive maintenance, keep track of all your equipment and asset, and their pre-determined life cycle. Get your in-house maintenance team to do a thorough inspection of the equipment before hitting its end of service life.

If you do not have an in-house maintenance team, ask the companies that supply your equipment to do the inspection. 

Regular Routine Maintenance

Predictive maintenance is a method of forecasting and organizing maintenance at a larger time interval. However, you should also encourage your machine operators and maintenance team to check the equipment condition regularly.

Sometimes, equipment may even fail within its service life due to several reasons. Instead of complaining about the equipment, it is better that you remain ready from your side. 

Improve Equipment environment

If you want to improve your OEE score, focus on the environmental conditions around your machines and equipment. Environmental conditions can make a significant difference in the performance of your machinery.

Factors like dust, fumes, temperature, moisture, vibration in buildings, airflow, and several other conditions affect your equipment’s performance. To boost your OEE score, understand the suitable environmental condition for the equipment, and make sure to take care of it.

Gather Real-Time Data

The traditional way of collecting and keeping a history of equipment data will not take your Overall Equipment Effectiveness any further. Leading companies are using real-time data monitoring for equipment performance.

Connect your business-critical equipment to sensors on IIOT (Industrial Internet of Things) and gather live data of your equipment and its OEE score. Live monitoring will give you more detailed information about the performance of your equipment. It significantly helps to improve the OEE score.

Today, there are many predictive maintenance applications, such as CMMS, that can help you to gather data as well as keep information about assets and maintenance. It helps to easily coordinate maintenance tasks after understanding asset condition through monitoring.

Conclusion

As an organization, every single machinery or asset plays an important role in its functioning, and any loss of equipment can seriously harm overall equipment efficiency. Hence, it is necessary to keep a clear mind and analyze data about the equipment.

In a huge industry with countless instruments, it will seem like an impossible task. However, if you understand the key parameters, devise your OEE formula, undergo routine inspections, and use predictive maintenance applications, you can keep your OEE score high. It will make sure that your business progresses smoothly in the long run.

Also Read: Skoda Octavia Review & Comparision With Other D – Segment Cars

Author: A. Simon
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7 Common Mistakes Made by First-Time Nonfiction Authors and How to Fix Them

7 Common Mistakes Made by First-Time Nonfiction Authors and How to Fix Them:

Many first-time nonfiction authors find it very difficult to adjust to the changing demands of readers. They have difficulty in assessing how to shape the content, engage the reader, maintain a narrative drive till the end, and write with sheer confidence and authority.

Common Fears of First-Time Nonfiction Authors

Many new writers have a fear of acceptance of their content among readers, and they end up blowing up their newly written books and novels. Some of the other common fears relate to:

• Their books get rejected by publishers or failing to catch the attention of the readers
• Even if the authors manage to self-publish their books, it can fail to impress the public and only manage to sell a few copies of them.
• Too much investment of time, effort, and marketing strategies are applied to publicize the book, but it fails to create the required impact in the hearts of readers.

In such cases, the authors want genuine critical feedback on their written content and tend to find out the reasons behind the failure of their books and novels.

Writing books and novels is a creative yet complex process as the writer puts in all his efforts to create logic as per the demands of the specified audience. Only a few of these first-time nonfiction writers are born geniuses who manage the get the desired response, while the majority of them fail to create the required impression in the hearts and minds of readers.

Let’s Understand The Mistakes Commonly Made

It is imperative for first-time nonfiction authors to understand the professional regime of writing nonfiction books or novels. Recommended ways on how to become an author that also a successful one depends on many factors and the main ones are:

• To raise the stakes in your nonfiction story
• Implement a deadline to complete the desired objective.
• Find the relevant publishers and editors to support the authors in critically reviewing the written content
• Understand the consequences if the book fails, or readers fail to develop their interest in the book.

List Of 7 Common Mistakes Made By First-Timers

1. Failure To Target And Understand Your Audience

The first time non-fiction author should identify the genre well and design his content according to the interest and demands of the target audience. A book that was written without being reader specific generally fails. Writers should have a specific point and topic in mind and should have the ability to write about a specific crowd, whether it is academic-based or non-fiction. 

The author must show the right kind of emotion to which readers can easily relate to. Nonfiction is more or less like fiction if it has the right story-line. The crucial three-part structure – beginning, middle, and the end, should be considered, thought over, and written well.

2. Poor Story-Telling Techniques Used

The author needs to be excessively particular about the tips and techniques used in writing nonfiction, especially about the grammar, vocabulary, language, and significant details like:

• Authors making the mistake of using passive voice instead of active which disarray the readers
• Framing longer sentences and bigger paragraphs, in short wordiness can create boredom among the readers and lose their interest in reading the content.
• Poor choice of words is another factor that can affect their writing styles. Using too many flowery words or technical jargon can force the reader to leave the story mid-way and move on.
• Repetition and reiteration of the same word or same feeling can again take the audience off-track and lose focus on the gist of the story.
• Writing content that cannot be easily read by the targeted audience.
• Maintaining the right tonality and style of writing or indulging in a negative approach towards writing can put the reader off.

3. Not Designing The Beginning And The Conclusion Well

Whether it is drafting an autobiography, a historical explanation, or a romantic story, the beginning and the ending should be the most crucial areas of the story. There are many times when the starting of the novel is so intriguing and interesting that the reader gets engrossed in finding out the end soon. 

The end should be so capturing that it leaves a momentous mark on the reader’s memory. Starting with a flashback can be a good idea. 

The author can also rearrange matter in the end and just write in a flow. The content, title, cover of the book, and name recognition needs to hook the reader.     

4. Not Finalizing On a Professional Editor And Publisher

Editing is one of the most important tasks which need to be complete after drafting a nonfiction piece of writing. Critical feedback and a thorough check and monitoring of the writing, including linguistics and cognizant behavior of the author, needs to be determined and analyzed. 

Appropriate changes made by the editor will create a niche for the author and give him a better perspective on his own written content. Yes, getting a revision from an editor can be de-motivating and devastating for a new writer, but it is mandatory for him to enhance his skills. Also, finalizing a publisher convincing him with his written content is equally important.

5. Not Following a Specific Genre, Plot or Style

Many non-fiction writers mix too many genres in one story, and this can confuse the audience. The specific plot and story without going off the track and having distracted interference of other stories within its regime are highly recommended. It is imperative to describe the genre and plot through its characters, language, body language, and actions.

6. Telling Rather Than Showing

One of the biggest mistakes that first-time nonfiction writers make is explaining a lot of details, not trusting the reader enough to comprehend hidden and implied content. The nonfiction writers need to show their story rather than use many words to tell it. 

There should be an opportunity to fill in the spaces with imagination and assumptions rather than making it too explicit. Dialogues, language, and information must be used to impart appropriate information and story-line to the readers. It should be believable and natural.

7. Avoid Wordiness

Avoiding too many complicated words, language, and styles is the need of the hour. The accuracy revolving around the ethos of writing non-fiction should be thoroughly researched and followed. The new author needs to understand the elements of how to write a non-fiction book:

• The first step is to work on the plot and genre of the story. The sequence of events and the story-line should be well frame and properly designed.
• The second step is to describe the setting of the right time, mood, pace, tone, and place of the story to intrigue the readers.
• The building of characters is a crucial step that takes the story further as these take the events of the story forward.
• To diligently work on the conflict, humor, theme, and writing style of the book, giving it a shape that keeps the audience engaged.

Conclusion

Writing a great non-fiction book or novel is not as difficult as it sounds. The author needs to keep his tone, imagination, creativity, and genre alive and keep the readers engrossed in his content. If a first-time writer eliminates the above-mentioned mistakes, he can create a historical manuscript that people would love to read and recommend.

Also read: Are You Writing Your First Novel? Here Are The Five Tips That Can Help

Author: Peter Heesh
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The Essence of Industrial Data Communication – A Must Know

The Essence of Industrial Data Communication – A Must Know:

Data communication is a procedure of sending data signals from one point to a new point via the network. In terms of high automation of industrial systems, clear communication between these devices is vital. It not only guarantees a smooth operation; but also the right management and control of these processes.

As a rule, communications among devices are done through the utilization of different industrial communication protocols. The set of rules that allow the transfer and swap of data amongst the devices are meant to communicate runs smoothly on industrial wireless radios.

Networking technology continues to play a vital role in the production industry, especially automatic and plant engineering. It connects physical and smart devices with; electronics, software, sensors, actuators, and networks. For data communication to be effective, it must be consistent, steady, safe, and powerful similar to industrial wireless radios.

The main aim of such communication is to smoothly connect functional data exchange and high availability automation technology which facilitates transparent and effective communication. To attain that, organizations should create ideas that cover up the phases of; maintenance, management capability, smooth-operation, and data security for scheduling and assimilation of the data architectures.

Why Build Up a Fully Automated Industry?

To develop a complete automated industry, will require making sure of the interconnection of the secluded operational systems, more effective control of production processes, and easy access to information from field devices all through the plant. 

It’s an eminent fact that industrial communication networks are important for seamless digital change, increasing the basis for stable, uninterrupted integration, digitalization, and optimization of the whole value chain, including external suppliers. 

Industrial Automation (Photo credits: Magda Ehlers)

Hence, limitless data regularity and simplicity depends on an industrial data communication network that develops the ground for highly resourceful inter-operability across all automation parts. In such a means, the companies can tactically use their production plants and reply more supplely than ever to market needs. 

What Are The Chief Benefits Of Industrial Data Communication?

Value is achieved by exchanging data using an IT infrastructure. For example, remote experts grant access to systems, regardless of their location. Also, they can obtain data sent continuously from machines or comparable systems to a central history server. Deriving patterns in errors quickly become possible through immediate access to machine data.

The increased value of available machine data adds as the number of systems that can be evaluated also increases. The right set up of office communication and data center networks to computerized networks is challenging for companies – particularly with jobs that work with the digitalization of the business and the associated full networking of all office sectors and the detailed exchange of data.

So, Why To Examine Investing In Industrial Data Communication?

• Have access to quicker data collection
• Already established and accessible computing facilities for potential users
• Support facilities are made available when an unforeseen breakdown occurs
• Access to available information to whoever needs it
• A decrease in hardware costs, though there is a fast-growing trend towards having microcomputers at different locations that can withstand out basic processing, but connected to the central computer.

‘Must Adopt’ Cybersecurity Measures For Members Of The Fourth Estate

Author: Sandy John
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Should You Buy More Than One Medical Insurance Plans?

Should You Buy More Than One Medical Insurance Plans?:

Good health has become a priority today in everyone’s lives. Keeping this in mind, you might have already opted for medical insurance. But an extra layer of protection cannot harm as well. You might have thought that one health plan is not enough. With changing times and a growing family, you might want to have additional assistance.

However, if you are confused between upgrading your existing plan and opting for new medical insurance, then you should consider these pointers that help you in making the decision:

Sum Insured

The expense of medical treatment is increasing with time. It is ideal to opt for a new plan if you are anticipating changes in your medical requirements. Subsequently, you can increase the sum insured amount to meet your health concerns.

The premium of your medical insurance policy depends on your age. With growing age, you become vulnerable to health risks, and there is an increase in premium to cover you adequately. Like, if you have two family floater plans of Rs 4 lakh, then considering today’s medical costs, it might not be sufficient. It will help if you have two medical insurance plans, one with a cover of Rs 10 lakh and a critical illness cover of Rs 10-15 lakh.

Renewal for Lifetime

In case your current medical insurance policy comes with a cut-off age for renewal,then you can choose a plan with lifetime renewability. It is beneficial to opt for it early on. It will be challenging to purchase a new plan as health deteriorates with age.

Many insurance companies provide a grace period. During this time, you can easily renew your policy if you miss the due date.

Plan Coverage

It will be beneficial to assess your and your family’s health needs that might affect your medical insurance premium compared to the premium paid for the previous year. You should consider factors like the birth of a new baby, job changes, and others. If your current medical insurance plan has a co-payment clause, sub-limits, and room rent capping, then you can opt for a plan with different benefits. Make sure to choose a plan that comes with minimal limitations to let you enjoy maximum benefits.

A Happy Family (Representative Image, photo credits: Anna Tarazevich)

Like in the event where your family might grow in two years, you can opt for a medical insurance plan with maternity cover. It generally includes 2-3 years of the waiting period. Some insurers also provide the option of reducing the waiting period with an increase in the premium.

Switch Your Insurance Provider

In case you are facing a gap between what is assured and what is given, you can upgrade the plan and buy a medical insurance policy from another insurer. Before opting for a new one, you should look for a higher sum insured and additional benefits like critical illness cover.

Also Read: 5 Reasons Why Getting A Family Health Insurance Is Necessary

According to the Insurance Regulatory and Development Authority, the insured will not lose the current policy’s benefits while porting out. Otherwise, you can upgrade your medical insurance plan with your existing insuranceprovider.

Secure Yourself Adequately with a Medical Insurance Plan

After considering these factors, you can decide upon having more than one medical insurance plan. You can opt for reliable insurance providers like Tata AIG. Start by exploring their website and then reading each medical insurance plan in detail. Knowing the terms and conditions of all will help you decide which plan is best suited for you. You may choose from a family floater plan or an individual health plan. Their team of professionals will help you understand the buying process. Keep in mind that choosing a suitable medical insurance plan will be there for you as a friend in case you face any medical crisis.

Author: Natasha Soni / N4M Media
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Farmer’s Issue And The Way Forward | K Vijay Rao

Farmer’s Issue And The Way Forward | K Vijay Rao:

The country is deeply polarized and so every issue is viewed from the prism of the political dispensation of the person attempting to understand the issue. There is a need to take a dispassionate account of the issue from all sides and deeply analyze the farmer’s issue. According to Mr. Vadde Shobhanadreeswara Rao, a farmer leader,former Minister of Agriculture in AP &, Member of Parliament, “the average income of the farmer in India is Rs.8, 000/- per month while the lowest paid Government employee salary is around Rs.21, 000/- per month”. This should be a matter of shame for the nation especially because they constitute over 70% of the population of the country.

Farming in India has been in private hands since Independence. There have been no restrictions on selling outside the Mandis to anyone. 2% levy to facilitate expenses to provide farmers services and maintain the Mandis. 7200 Regulated APMC Mandis and hundreds of private yards have been operational for yearswith a market levy of 2% market cess and 2% user charge for Commission agents non-perishable products. Contract farming has been going on for a long time with Sugar, tobacco industry and others directly buying from farmers. ITC,Nestle, Pepsi and other large organizations have been giving contracts to farmers especially in Punjab and Haryana. However, farmers have been always facing the problems of indebtedness, lack of access to capital, lack of adequate agricultural infrastructure like silos, deep freezers etc. and left to the vagaries of nature. Due to farming not being lucrative, there has been an exodus in the next generation. Sharing the land with other family members has further truncated the land ownership.

To incentivize farmers for Green revolution and to cater to the Food distribution thru ration shops for the large majority of poor, the Government opted to purchase some of the agricultural products at Minimum Support Prices. However, in practice, the government has mainly procured only paddy at MSP for distribution to the poor. Barely 23 or 26 crops or 5-7% of the produce is covered by MSP so far. Govt. also facilitated APMC Mandis for the farmers to sell their produce at the auction. As it happens, poor implementation, vested controls of the Mandis resulted in a demand for reforms for better pricing and accessibility. The best and most widely accepted recommendations were that of Mr. M S Swaminathan.Report demanded a Minimum Support Price of C2 plus 50% for the farmer and a whole host of other reforms to be taken holistically. All parties have concurred with the report and have been discussing reforms. The main demand of all farmers has been to make MSP applicable to all agricultural produce. This is the challenge, given its huge financial implications.

Farmer’s Tractor Rally, Guna MP (Image cr: tw @digvijay_28, 13 Jan 2021)

In 2017-2018, the BJP Govt consulted a few state governments and finalized a MODEL APMC Act 2017, which outlined private yards and linking of market yards with eNAM. In 2018, a model contract Act was also brought forward.  At the behest of the 15^th Finance Commission, in the Feb 2020budget, States was encouraged to adopt the Model APMC laws and the finance minister assured financial support for the same. However, by Sept/October, 2020, all this was brushed aside and the three farm laws were steamrolled, without consultation with anyone, thru the parliament and made into a law. Section 2m(i)(ii) and Section 6 of Farmers Produce Trade and Commerce ACT are in absolute contradiction to Sections 3,4,7(1)(2), 8(1),9,10,11,12,12(2),(5),66(1),67(2)(3) and 79 of the Model Act that was recommended by the Modi Government itself.In the process, the government violated the basic democratic norms. The RajyaSabhaspeaker deliberately ignored the rules and passed the bill without putting it to division, as the government did not have the majority. The fact that such an important law was passed in such a short time without adequate discussions and referring it to Select Committee, sets, at the very least, a wrong precedence in democratic functioning.

Also Read: Ignoring Farmers’ Cause Bound To Backfire On Govt, Warn Unions And Opposition

Farmers are agitating for not being consulted. Some Farmer’s unions claim that their repeated submissions to the Govt were ignored and not acknowledged. Farmers decided to protest and gave a one or two months notice to the government about their plans to block the roads to Delhi if they were not given a hearing. With no response from the government, Punjab, Haryana,UP and Rajasthan farmer’s mobilized their members to march to the capital with a demand to repeal the laws. The Government ‘s handling the situation, now rebuked by the Supreme Court, resulted in the farmers and Government taking firm inflexible stands. Nine meetings with the government resulted in stalemate. While the agitating farmers in Delhi held the firm view that the issue was between them and the government, some farmers and political parties approached the Supreme Court challenging the constitutional validity of the three laws. Supreme Court attempted to seek way of breaking the impasse and resolving a potentially explosive situation by stepping outside their traditional charters. They were attempting to, with the best intentions, seek an amicable solution rather than arbitrate on the constitutional validity of government farm laws, making of which falls under the parliamentary turf. However, by being in a hurry to name a committee of people who had clearly identified with the government position it appears to have violated principles of “Conflict of Interest” giving rise to suspicion of bias and an attempt to scuttle the legitimate points raised by the farmers.

What Is The Key Issue?

Farmers rightly demand that they must be compensated for all the input costs, labour and other reasonable items based on the Swaminathan Commission. They believe due to their vulnerabilities, they barely get reimbursed for their costs. They want a MSP and minimum procurement garauntees. Viewed from a moral, ethical or rationale point of view, this appears reasonable. On the other hand, the Government’s dire financial situation, which is already steeped in loans to the tune of Rs.40 lakh crores, has no way of implementing this even if it wants to.

What Is The Government Role?

It is the role of the government to help the weakest links, at a minimum, provide the much-needed investments in Silos, Warehouses, and deep freezer infrastructure as also providing water, electricity, seed, fertilizer and technological support from time to time. This would provide holding capacity to the small and marginal farmers instead of having to sell in distress as they are presently doing. The government needs to provide an ecosystem to enable productivity, crop failure protection and the above infrastructure in the agriculture sector.

What Is The Controversy And Arguments Of Stakeholders?

The new laws have kept the 7200 Regulated yards, hundreds of private yards, cold storage facilities, sub Mandis out of the trade areas putting them at a disadvantage. Further, there have been numerous committees set up a number of times only to scuttle the implementation of the M S Swaminathan committee recommendations.  There are a number of issues but its best to focus on the most critical arguments.

ARGUMENTS IN FAVOUR OF THE LAWS	ARGUMENTS AGAINST THE LAWS
These laws will be helpful to the farmers. They will have the freedom to sell to anyone. Multiple buyers will ensure better prices instead of being exploited by the middlemen as today.	Most farmers have been free to sell anywhere.Poor farmers have no choice but to sell at the farm gate. So what’s new?  Corporatescan, even now, buy from the Mandis. This law puts the farmers at the mercy of the corporate companies with an unequal negotiating capacity & competence. 95% of of the markets have been FREE. Why have these farmers not got better prices? Pulses like Moong/Urad Dal etc. are procured at Rs.6000-7200 per quintal and retailed at Rs.180 per Kg. There is a wide gap between what the farmer sells and the final retail price, which is more than 30-50 times indicating businessesare making windfall profits. INSTEAD OF CONTROLLING THESE UNHEALTHY TRENDS, THE GOVERNMENT IS FURTHER FACILITATING CORPORATES. How are the farmers assured of better prices from private sector? Even in US, according to the Time magazine, small farmers are suffering.Moreover, middlemenare not eliminatedby corporatization? Any large buyer has to enroll people with local knowledge and network to facilitate their purchase and logistics, a function being done by the middlemen today. All that will happen is that these very same people will become aggregators for the corporates. The irony is that when a farmer gets a contract, where does he have the choice of selling to the one who offers the most?
APMCs have been charging the Farmers. The privatized Mandis will not have any levy. Private companies will setup Mandis in each Village near the farmer so that he can sell at farm gate reducing farmer’s hassles and eliminate the middlemen who are exploiting them.	There have been inefficiencies in the Mandis and there is a need for reforms. However, it has to be done on an equitable basis.APMC middlemen have been providing services and APMC charges have been used in providing infrastructure for the farmers, which the Govt has failed to do. Businesses are not charities. Even if Private Companies buy their products they have to do it thru either their middlemen or their employees, which will reflect in the price. Moreover, why should there be no parity between the APMC and Mandis? The govt. could remove the fees of APMC.  By removing levies on private sector, Govt agenda is deliberately to run down the APMCs.This trend has been seen in education and health. Initially for the two years good prices will be given by the private sector and once established, farmers(especially the marginal farmers) will be squeezed as experienced by the Punjab farmers in contract farming
This law helps remove the needless barriers across states that will help farmers take their products anywhere to get better prices. This will also attract investors into the sector. .	Farmers have been demanding mandis near as he cannot even afford to take his produce to the existing mandis and so it is a travesty to tell farmers that they benefit by being able to sell across states etc. Claim that farmers will benefit concedes that Mandis are not giving good prices. The only reason to bypass mandis is to get better prices from farmers not in a position to negotiate. The law appears to have been made to benefit only the large corporates who have the way with all to withhold and sell across states. Moreover, even under the existing laws farmers from UP are selling in Punjab APMC to get better prices. Bihar, Kerala have not had APMCS. Then, why have they not got better rates or performed better compared to those that are going to APMC?
The best prices are possible by market mechanism. So, allowing the markets to determine the best prices will help both the consumer and farmer.	Market mechanism would do that when the competition is perfect. This is not the case. Even today USA, Europe and other developed countries heavily subsidize ($ 22 billions by USA alone in 2019) their farmers despite having free market as proposed. How can India compete without matching these subsidies being given to either the farmers or the exporters? If it has to subsidize, why not the farmers than exporters?
Need diversification of Crop patterns. Too much production of paddy etc. results in their rotting in the warehouses while cash crops can result in better price realization. Private sector can study the market needs and make capital investments in Deep Freezers, Silos, warehouses, technology etc. that will help improve the holding capacity to obtain better prices. Privatization will help bring farm efficiencies and market access in India and abroad.	Farmers will always produce what will maximize theirprofits like businesses would. Government (better than private businesses) can incentivize farmers to produce the desired crops needed.Farm efficiencies are more a function of quality and factors of farm inputs than labour. Government needs to provide the needed information and facilitate. Private sector, by its very nature, is profit seeking. Therefore, it could be argued that Corporatization of farming could destabilize the food security concerns of the country. It is a well established and argued concern that there is desperate need for Silos, deep freezers, warehouses, transportation needed for better profitability for the farmer. This makes a good business case for investments. Why is private sector not investing in these and rent it to the farmer and /or share in the higher profits? Alphonso mangos have become unaffordable for the locals as exporting them provides better profits. Should it not be a concern that price of even essentials could go up for the domestic consumer in the chase for profits?
MSP will not be removed and you have to trust the verbal assurances of the Government. APMCs will continue. Farmers have the choice of going to the APMCs.	If there is no intention to remove the MSP, why is the Government reluctant to put it in writing especially when the Private Sector is going to buy? Why should the government be trusted? The following are only a few reasons to distrust: (a) The government has not been able to meet any of its commitments made with the farmers on MSP. (b) The government has not made adequate investments in agriculture as it was done before the green revolution © NitiAyog in their report strategize that the government must build a few large world enterprises and so the government is selling off the country’s public sector in favour of this strategy. (d) The government had promised to implement the Swaminathan Committee of MSP repeatedly since 2014 but did not. Worse, they attempted to mislead the nation claiming they have given MSP.
Look at how corporatization helped Milk Industry. Privatizing health & schools have provided so many choices to people and improved the quality of delivery. The telecom privatization brought down prices and built efficiencies.	The milk revolution came about only after the government’s effort at setting up Cooperative Amul and nurtured. It is only after it was well established that the private sector got into the field to gain from the urban consumption. Even today, the retail prices of milk are kept in check because of the dominance of the cooperative. The country has witnessed the significant exploitation by private sector during the Covid for providing health services. Now it is an established fact that the government did not invest adequately into Public health system and needsto do so. Similar is the case of Education, the poor have suffered due to high costs while government has abducted its responsibility to invest adequately into government schools or improve their quality. In both these examples, it is the poor who have lost. Telecom initially brought down prices to hook people (even by offering free telephones) and now is increasing prices at a rapid pace. It’s mainly the technology, which the Govt companies were prevented from entering into, and not privatization alone that has benefited the telecom industry, poor government services not withstanding.
Contract farming will provide farmers with a certainty of purchase and help in the production process. China has increased its productivity compared to India. We have to make our agriculture productive internationally.	Contract farming has always been possible and even before these laws they were being done –  sale to sugar mills, ITC,Nestle, Frito Lay…. Contract farming has mainly helped large farmers. Can evidence be shown where marginal farmers have benefited?  If Contract farming is beneficial, why has this not increased? Lessons from contract farming has been that they initially they pay good prices and then the farmers lose. The more important issue is one of equity. Can an illiterate poor farmer be able to negotiate with the corporates and demand a fair price and terms? The law does not even allow legal recourse to the farmers or allow people to be held accountable. China, a communist disciplined country, first developed a strong cooperative farming culture and made farming a profitable industry. It has control over the farm inputs and prices.
Government does not have the money to either the purchase commodities or provide the infrastructure (as stated in the Supreme Court). Indian prices are higher than international prices.	The govt. has the money to write off Rs.8 lakh crores for a few industrialists but do not have the money for discharging their duty to provide the necessary infrastructure to provide holding capacity to the farmer? The government has the money to spend on infrastructure for industry like SEZ, industrial corridors, highways, airports etc. to attract (including Foreign) Investments and indulge in aspirational projects like bullet trains, statues, Parliament buildings, railway station modernization (and the list can go on)but has no money to invest in infrastructure for agriculture that would cost a fraction of this for building basic infrastructure like silos, warehouses, deep freezers, drip irrigation, technology equipments, for the farmers to help them store their products and wait to get better prices instead of distress sales?
The cost of landed wheat from Australia is lower than the MSP costs and therefore we need to bring in production efficiencies.	Australian prices are lower than MSP mainly because of agro- input costs like fertilizer, electricity, water etc. and not because of labour. Indian subsidies are far lower than what other developed countries give to their farmers. Moreover, international productivity is mainly due to mechanization and technology.
There are excess of 3.5 times buffer stock than required and rotting in the Godowns. Government cannot go on buying in the market to stock at such high prices.	India is ranked 144 in its human index and there are so many poor that need to be fed. So, to say there are excess stocks in the warehouses displays lack of governance.. If shows the inability of the government to manage distribution. Moreover why not export the excess stocks instead of allowing them to rot? Moreover, excesses are because of the low purchasing power of the consumers.
There has to be trust in a popularly elected government and parliament that passed the laws	The government cannot be trusted because: (a) No farmer or farmer organizations have been consulted before these three laws were brought in. The least a govt. can do is to consult and seek the opinions of the people they are attempting to help (b) Farmers efforts to get the government to hear their views (went in vain for months)were not even acknowledged or invited for discussions. ©the government not only created all kinds of hurdles ranging from digging 10X 10 feet trenches on the national highway; water cannons etc. to prevent the protests but also went to supreme court to stop the protest which is a fundamental right of a citizen. (d) When the Tamilnadu farmers protest in Delhi for over 2-3 months to be heard, not even a minister or PM gave them a hearing (e) Inflammatory statements made by the government (f) Laws framed to benefit the corporates.
Government has the mandate of the people and has the right to bring about laws. The laws have been passed by the parliament and cannot be repealed. The government agreed to two of their demands to show faith. Despite this, the government is willing to talk to the farmers to persuade them that it is good for them.But the farmers are not willing. The agitating farmers do not represent all farmers. Government has to work for all farmers and not just those protesting.	If mandate justifies decision of the government, for 70 years congress was given the mandate. Does that mean that all their decisionswere correct and could not be challenged? Even BJP had also held demonstrations then. So, this argument is mischievous.Constitution empowers only the States to formulate farm laws. Trade laws can come into effect only after the Mandis sale. So, center has no right to form such laws without even consulting the states. Further, the Laws passed by the parliament have been done in an unconstitutional manner.The speaker deliberately passed the voice vote(videos prove the speaker wrong) even when members demanded division. Parliament is the forum to seriously discuss and debate in detail such important policies & should not be rushed thru. As per norms, it should have been referred to select committee(s). In the govt. convened meetings, accepting non- issues like electricity without taking up the only main issues of MSP & repealing of laws raised by the farmers, is more a tactics of the government and does not show good faith. It is the government’s responsibility to create a conducive environment and convince.
Laws cannot be repealed at the insistence of a few groups that do not even represent the farmer community but limited to a few organizations in a few states. They are naxalites, khalistanis, Pakistan agents etc.…These people are holding the country to ransom.	It is the obligation of a duly elected government to convince people who do not share their perspectives. Instead, Government vitiated the atmosphere by going to great lengths to prevent protests and discrediting them. They indulged in highly unethical tactics of branding protesters as traitors, anti nationals, apart from adopting aggressive tactics like using water cannons, digging roads to prevent protesters from conducting peaceful protests. Planting miscreants in the camps. Mischief-makers were caught in the camps (who confessed on camera in front of the police before being handed over to the police by the demonstrators). THEREFORE, THERE IS DISTRUST.   Moreover, even ahead of the talks all BJP leaders, ministers including the PM declared that the laws will not be repealed and addressed others around the country without once coming to the protesters. If they can be adamant why not the farmers? Farmers have been demanding government to arrest the mischief makes but no arrest made or evidence provided to date. On the contrary, the government departments like the ED have harassed those supporting the movement. Government has prevented farmers, in their states itself, from joining the protest in Delhi. Despite this many farmer leadersfrom across the country have visited to express solidarity with the movement and provided financial help.
There have been wide consultations with a wide section of stakeholders in the past. Congress did not have the capability to bring in the law but BJP had the guts to take this step. Opposition parties have changed their stand now. Despite all efforts to strike an amicable settlement, the farmers do not budge from their one point agenda.	All farmers and parties had recognized the need for APMC reforms and were consulting to find the optimal way forward on a comprehensive basis.Modi, as the CM, and BJP had opposed reforms and have changed their stand now. In any case, old consultations cannot justify non-consultation of NEW LAWS. BJP brought an MODEL APMC Act in 2017 with limited consultations with some states. The New laws have been brought without even this minimal consultation. RTI to the government claims showed lack of evidence on their claims of consultation.Govt. invited the protesting farmers to meetings (dictated whom they do not want in the meeting)with a prior declaration that there will be no repeal. They did not take on the agenda of MSP& repeal, which were the only demand of the farmers. 9 futile meetings went with neither side willing to show flexibility. How did the government go out of its way as claimed?
Government recommended that the farmers must approach the Supreme Court and set up committee to discuss further. The farmers do not even care for the Supreme court or their appointed committee.	This is not a legal case. It is a policy issue between the farmers and those who make the policies ie. The Government/Parliament.  Await Supreme court decision on legality of farm laws etc.Farmers took a principled stand in not approaching the court. As time has shown, the government’s strategy to approach Supreme Court and the set up a committee of members who favour of the laws, exposes their attempt to manipulate the verdict and get the supreme court to endorse their laws.
IMF has endorsed the government’s action.	Has IMF dissuaded or prevented USA or European or other countries to stop their farm subsidies? Track record shows that India/China did much better when they did not heed the IMF advice. Since 1990s, following most of the advice of IMF proved to be a disaster. The India’s indebtedness has increased to Rs.40 lakh crores since the last 6 years from Rs.29 lakh crores (mainly during 1990-2014. IMF advice is mainly tailored to benefiting free trade and Globalization. This has mostly benefitted developed countries. Does Government of India have the ability to withstand the IMF push to take decision on merits of the farmer’s issue?
Opposition parties are misleading farmers.	Farmers have not allowed any political party (of significance) or any political leader to share their stage. So, government to make such false claims only reflects on their intentions. The farmers have openly challenged the government to name any Political leaders who have been given a platform to instigate the farmers? To date the government has shown none. BJP is known for its effective communication skills. Why have they not been able to convince the agitating farmers?
The agitation is by rich farmers and middlemen and there are no marginal farmers. They are receiving foreign donations and living in luxury.	It is the rich farmers with large landholding who would be preferred by large corporations as has been witnessed in the contract farming of the past especially in Punjab. Also, any logical argument will show how important the middlemen will be for the large corporations. Media personnel have roamed around freely in the camps and have not found any evidence to this charge. Sympathizers around the world support the cause. What’s wrong with this? Have the Modi supporters not funded his campaigns in USA and India?

Pros And Cons Of The Farming Laws

The Way Forward

Farming has been unsustainable all around the world. Over 75% of our country’s population is dependent in farming. In the initial days after independence, government undertook so many projects like irrigation dams and other projects to boost agriculture. After Green Revolution, the government’s attention shifted away from farming and neglected investments in agriculture. Also, small and marginal farmers today characterize agriculture.

Also Read: Strategies To Mitigate And Resolve Unemployment In India

India cannot succeed without a profitable agriculture and agricultural sector. There is a lot of scope for agriculture industry to be developed. It must be the government’s responsibility to provide the needed infrastructure for farming as they do for industry.

So, the key issue is to make agriculture a profitable business. Adoption of the M S Swaminathan committee would resolve the issues and no committee are further needed. To make agriculture successful, it needs to have investments in warehouse, deep freezers, drip irrigation, good quality seeds, transportation and other farming inputs at reasonable price and access to markets. All this calls for a lot of investments. Government is faced with a weak economic structure and heavy indebtedness and does not have the money to invest. There is a need for private sector involvement to achieve all this.

The following are some of the ways that could be considered to make headway:

• MSP should be made mandatory for all commodities calculated on the best practices. This will incentivize the farmers to produce as efficiently as possible to maximize profits and also get assurance that his efforts will not be in vain.
• Just like Planning Commission used to prepare market projections for industry, Government must bring out crop patternrequirements and market potential for all commodities, fruits and vegetables. Farmers, like industry, will optimize theirproduce.
• Set up an independent Regulatory Mechanism that will prepare standard equitable contracts, provide insurance to farmers against fraudsters etc. Even the most privatized markets have required more regulatory controls.
• Build More APMCs and cooperative/ private markets in most places to test the efficacy of the same before bringing these laws. Remove some of the bureaucratic barriers thru administrative mechanisms.
• Incentivize and motivate farmers to form their cooperatives by removing political patronage, bringing in transparency and providing checks and balances. Marginal farmers to prevent the present influence by the rich landlords, middlemen and powerful people, can control cooperatives. Independent advisors& technical helpcan be appointed whose compensation is decided by the marginal farmer management and linked to the performance. Additionally, auditors can ensure transparency by publicly displaying the financials and their observations. There is no reason even government bodies cannot be run efficiently transparently and unshackled from bureaucratic controls.
• Facilitate industry to setup infrastructure like silos, warehouses, freezer units and earn from renting the facilities to the farmers.
• Incentivize and give fillip to agro industries which can source directly from farmers along the lines of
• Make rich farmers having more than 10-20 acres pay income tax.

Farmers need to partner with businesses that have the resources to help them. Private sector can not only bring in investments but also inputs, working capital funding, quality systems, planned approach, technical and managerial inputs to help the farmers. However, this can be workable only if government sets up a regulator mechanism that will ensure a 50% partnership between the farmers and the businessmen. Without a forged partnership framework between the farmers and businesses on an equitable basis, the farm policies will only destroy the farmers.

Author: K. VIJAY RAO
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Phishing Attack – Indian Journo Gets Hooked. Resigns Job At NDTV To Join Harvard

Phishing Attack – Indian Journo Gets Hooked. Resigns Job At NDTV To Join Harvard:

Indeed Phishing attacks are not something new. Rather these have been there for decades now and have plagued individuals and businesses alike. For those who remember the 2016 Verizon Data Breach and the subsequent investigations, the Report found that 58% of incidents involving compromised user credentials utilized phishing attacks.

The Phishing attacks have only grown and increased in frequency and sophistication over the past years. Having been associated with the net for long, and seeing the innovative tricks being used in these phishing attacks, I often wonder how difficult it is for someone not to fall for the traps. And this has been proven true, time and again.

Recently a well known Indian journalist Nidhi Razdan, got carried away and fell for the phishing attack directed at her. Despite being an experienced and astute journalist, she believed the perpetuators of the attack when offered an assignment at the prestigious Harvard University as an Associate Professor of Journalism. In June 2020, she left her job of 21 years with the famous Indian TV channel NDTV, only to wait endlessly for half a year, before realising that she has been befooled. Mustering courage, Nidhi tweeted about the incident, only to be mocked and ridiculed by the majority, with occasional sympathies coming her way. In her tweet she wrote.

I have been the victim of a very serious phishing attack. I’m putting this statement out to set the record straight about what I’ve been through. I will not be addressing this issue any further on social media. pic.twitter.com/bttnnlLjuh

— Nidhi Razdan (@Nidhi) January 15, 2021

Nidhi’s traumatic experience, made me remember about a family that too went through something similar and a bit embarassing, decades ago. The Delhi family had then declared through an organized Press Conference that they had won some 10 Million USD in Lotto. Such scams had then just begun hitting India.

These scams can be simulated to originate from IP’s located in God forsaken lands. Not that these can’t be traced, but then it requires the will and determination of the state to get to the roots of it since many a times the perpetrators of such crimes hide beyond borders. Though Nidhi could file an FIR, much remains to be seen as to how it’s actioned. Lest it goes down as another phishing attack amongst the many that have strewn around victims suffering nationwide as well as globally.

Here are a couple of phishing emails to demonstrate as to how the attacker entices it’s addressee to click on the attachment, marked here in yellow. To look genuine, the emailers often have phone numbers and website addresses, which could be fakes or simply not connected to the attacker.

Example1: Phishing Email

Another similar phishing email. See the quoted phone numbers and even the website to give a feeling of authenticity to the email and to entice the viewer into clicking on the attachment, that’s often infected.

Example: Phishing Email 2

It is thus critically important that the end users and businesses keep upgrading and learning some of the telltale signs of phishing and how to react when they are being targeted.

As a lesson to learn from the Indian journo’s case, cybersecurity measures for members of the fourth estate become all the more important. As watchdog for govt & industry, journalists often attract unwanted surveillance from corrupt state actors & corporate entities. Cybersecurity thus becomes fundamental to own safety as well as to the integrity of ones reputation.

Though there is no short cut to experience, but on our part in spreading cybersecurity awareness, we bring you an infographic, courtesy Digital Guardian, that pictorially coves phishing attacks in their many forms. This should help users to take measures that can protect themselves against this highly common online threat.

Infographic to help you protect yourselves – and your data – against phishing attacks

Infographic by Digital Guardian

Author: Rif Husain
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How To Stay Connected With Family That Lives In Another State

How To Stay Connected With Family That Lives In Another State:

If you live far away already, or this year brought about a move, you might be feeling disconnected from your family. And though you have caught up on your self-care time, your resolutions are in place for the New Year, and you have focused on yourself, you want to make sure the loved ones in your life feel cared for too.

So now, the question is: How do you stay connected to people who aren’t near you physically? The trials and tribulations we have all faced this year have taught us that even if we don’t see the people we love, we can still find ways to show them we care for them. We have a few ideas for you to use, to help you connect to those physically away from you.

Stay connected with family (Representative Image, Photo credits: Ksenia Chernaya)

You have most likely sent your family pictures of you and what you have been up to via their phones or emails, or they have seen your posts on social media. But they most likely haven’t had the time to print them and get them into frames. Well, we have a solution to that problem! Skylight Frames! They have the best digital frames! They aren’t like normal frames that you have to plug in and upload pictures to (ain’t nobody got time for that). The frame has a specific email address that you can send pictures to and they will automatically update to the frame. How easy is that? Then your older relatives don’t have to fumble around with it and learn new technology, all they have to do is display it proudly. This will keep you connected no matter where either of you are.

Fresh Flower Delivery

If you want to send them something to brighten their day (and their home) instantly, you can send flowers from ProFlowers. They are a guaranteed hit for any recipient. And since ProFlowers will deliver them right to their door, you can order them from anywhere. They have so many beautiful and fragrant flowers to choose from, it will be hard to pick just one arrangement. The flowers will be a great reminder to them how much you love them, and it will help you feel connected to them because it will be like having a piece of you there with them.

Holiday Cards

Sending Holiday cards is such a special treat, especially this year because you haven’t seen your family in too long. Of course, it is always great to give cards, but it is also a lot of fun to receive them too. Don’t be afraid to send your address to loved ones, that way you can make sure you are on their Holiday card list. It will be great for you to see what they have been up to! It will help you feel more connected to them, as it may give you something new to talk about over video chat or the next time you see them in person! Having a picture of them doesn’t change the fact that you can’t actually hug them and see them, but it will do the job until you can!

Video Call

We are sure you have been on countless video calls this year, but it is a good idea to schedule a specific time with your faraway family, that way you can make sure you have a designated time to see everyone and stay connected. It will be great to see everyone at once, instead of a few people here and there. If everyone is up for some fun, you can organize games, costumes contests, or storytelling activities to feel closer to each other. Don’t forget to factor in the differing time zones, too!

Food Delivery

Sharing a meal is sometimes how we show our love and stay connected with family and friends. Don’t let the physical distance take that away from you! You can use apps like UberEats and DoorDash to be able to get food delivered to your loved ones.  They make it easy to deliver a full already cooked meal directly to their home. You can even make it so you get a similar meal, so it is like you are eating together!

When we are far away from the people we love, we have to get creative to maintain those connections. It isn’t always easy to find what works best for all involved, but it is always worth it!

Author: Sandy John
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List Of Top 10 Most Beautiful And Hottest Japanese Actresses and Models

List Of Top 10 Most Beautiful And Hottest Japanese Actresses and Models:

Beauty is the feature that attracts people to each other these days. We may hear many people saying that beauty is just a myth and everyone is beautiful. It is true to some extent, but we should keep it in mind that people always get attracted to the things or people that seem attractive to them at first. Everyone is indeed beautiful but not everyone is trendy these days. To become one of those people who truly stay up to date with the latest trends, you need to follow every trend that models and actresses follow.

Many youngsters look up to these actresses and models that are becoming the face of beauty these days. Youngsters follow them and take inspiration from them. Every country has some models and actresses that are amazingly beautiful and hot. They make it to the miss universe and win the title of the universe. But the country that holds a special place in this contest every year is Japan. Japanese models and actresses are specially considered way more beautiful not only in appearance but also in terms of being confident. Japan is the country that every year produces the trending and hottest models in the world. Japanese actresses are not only good at their work, but are also renowned for their glamor and making their way to Miss Universe every year.

Top 10 Most Beautiful and Hottest Japanese Actresses and Models

It must be a kind of unfair to only name the top 10 because almost all of the actresses and models in Japan are worth seeing and are amazingly perfect for their jobs. It doesn’t matter if they are doing dramas, films, adult films, blogs, reality shows, or any other sort of entertainment. They are still beautiful and deserve to be on this list. The following are the top 10 Japanese models and actresses.

10. Mao Inoue

This beautiful lady was born on January 9, 1987. She started her career when she was only 5 years old. She debuted in “The Kid Wars”. Since then, she has been a part of long-running TV shows. Along with that, she has also started her career as a fashion model. After 2006, she has almost been a part of 10 films in which she played leading roles. She has an immense amount of talent besides her beautiful looks. Her looks surely made her to the list of the most beautiful Japanese actresses.

9. Tsubasa Honda

The 28-year model who became an actress later has made her career debut by starring in the movie for the first time in 2012. The movie was called “The Fashion Story”. She has been in the model industry from 2006 since she became a model in Seventeen magazine. Later, in 2007, she appeared as one of the hottest japanese models to feature in the Love Berry magazine. After that, she has worked in many films, TV series, commercials, etc. The thing about her that catches everyone’s eyes is her beautiful face and hot body. She can surely be titled as the hottest model in Japan.

8. Nozomi Sasaki

The hot Japanese model has also worked as a Japanese actress. She started her modeling career at the age of 14. She started her music career by launching her album in 2012. Like most of the models, she also started acting too. She worked in many movies like My Rainy Days, My Korean Teacher, and many more. She is an extremely talented and beautiful woman. The most attractive thing about her is her looks that are amalgamated with her talent. If there was a list naming the most beautiful actresses in the world, then surely this actress from Japan will be one of them.

7. Masami Nagasawa

Taking of this beautiful Japanese actress, we can say a lot more about her talent than beauty. Surely, she is one of the hottest Japanese actresses, but her work is the thing that has made her stand where she is today. She started her acting career in 2018 by working in the film “50 First Kisses”, which was a remark of a film launched in 2004 called 50 First Dates. She has a million-dollar smile and it is her most prominent feature. She has a lot of talent hidden behind that beautiful face. Her talent and looks make her on the list of the most beautiful Japanese actresses.

6. Mikie Hara

This beautiful actress was born on July 3, 1987. The 33-year-old actress is surely one of the hottest actresses in Japan. She made her debut by playing a role in Cutie Honey. she is considered the Japanese gravure idol. If we talk about her beauty, we can say that her beautiful appearance is highlight by her cute face that can surely melt everyone’s heart. Her attractive appearance has made her to be the part of the list of the hottest Japanese actresses. Her acting career is not so defined, but her beauty and hotness have surely underscored her place among the most beautiful Japanese actresses.

5. Kyuko Fukada

She is popular with the name of Fukada. She is a talented singer and actress. She is one of the most beautiful actresses not only in Japan, but also in the world. She debuted in 1997 in the drama series Sore ga Kotae da as Kazune. She has won the title of the best actress at the Yokohama Film Festival. Since then she has appeared in many films and series. She is exceptionally beautiful and stands on the list of the hottest actresses in Japan.

4. Ayumi Hamasaki

She has made her place on the list of the most beautiful actresses from Japan through her singing. She has become one of the most popular singers in the world. She has also written and produced many of her songs. She has sold nearly 83 million records worldwide and has become one of the best singers in the world. Moreover, she is also renowned as the Japanese Madonna. She has not only become a famous singer but also has become the most fashionable model in Japan. Her beauty has made her on the list of the most beautiful actresses from Japan.

3. Hikari Mitsushima

This very talented singer and one of the hottest Japanese actresses was born on 30 November 1985. She started her singing career by taking part in a singing reality show. But after that, she is only doing films and has also walked the ramp as a beautiful Japanese model. She started her acting career with a film called “Rebirth of Mithra II”. Afterward, she made her appearances in different avatars and films of different genres. Her thriller film Death Note grabbed so much attention in 2006. But the film that changed her acting career in a good way was a comedy film “Love Exposure”. It was launched in 2008 and opened many new opportunities for Hikari.

2. Kasumi Arimura

This young and beautiful lady was born on February 13, 1993. This 27-year old girl made her debut in the drama serial “Woman of Steel” in May 2010. Moreover, she has also won the Japan academy award for newcomer of the year. Her cute face and expressions have literally made her one of the best actresses of her generation. By looking at her face one can say that she resembles Nagasawa Masami and looks like her younger version. She is mostly known for Amachan.

1. Suzu Hirose

The new and talented actress has certainly got the acting skills from her sister Alice Hirose. She is following her sister’s direction and has started working in the industry couple of years ago. She has rocked the TV screen with her acting skills. She has expertise in delivering emotional scenes and do them adroitly. She is currently spreading her magical skills through the TV show Gakkou no Kaidan. She is also going to begin her movie career through the upcoming film The Apology. Her unique personality and style have surely made her one of the most beautiful Japanese actresses.

Conclusion

Every single model and actress in Japan deserves to be on this list. But the models and actresses mentioned above are the most deserving ones according to us. Beauty is something very relative. We can never judge it by only one’s perspective. So if you want to say that the person here on rank 8 deserves to be on rank 1, then we can easily agree with you. Japan has surely produced the most beautiful and hottest women in their modeling and acting careers. They remain beautiful and amazing irrespective of their mean of work. Their work has made them more recognizable and their looks have just added to their talents. These girls have won everyone’s hearts either by their looks or their talents. Their work has just highlighted their looks.

In the media industry, looks need the talent to make them famous worldwide. If you are beautiful and not talented, then there is no reason for being prominent. Japan has made its part in producing the most beautiful women on Earth. So here we present the list of the most beautiful and hottest models and actresses in Japan and their work which made them look more fabulous.

Also View: Top 10 Most Beautiful and Hottest Korean Actresses and Models

Author: Alisha Jhunjunwala
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